Demand for tea continues to grow, according to a report from market research firm Amadee+Company, “Tea: the Future Is Green And Herbal-Global Markets, Competitors And Opportunities: 2013-2018 Analysis And Forecasts.” The global market for tea was estimated at $17.6 billion in 2013, in terms of production value. While the black/other teas segment is growing modestly (3.4% annually), production of green tea is growing rapidly (11% CAGR), and herbal teas are growing even more significantly (>15% CAGR).

Amadee+Company suggested the tea market’s growth can be attributed to increased consumer awareness about the health hazards of sugary carbonated drinks, as well as reports linking the consumption of some teas with the prevention of certain diseases. Adding to tea’s market power, aging populations in Japan, Europe and the U.S. are drinking more tea because of its anti-aging properties. In addition to supporting healthy aging, tea has been shown to have beneficial effects on various diseases, including heart disease, cancer, diabetes, dementia and oral disease, among others. Tea’s rich polyphenolic content has potent anti-inflammatory, antioxidant and anti-mutagenic properties, which support overall health and wellness.